Social Media Strategist I 5 to 7 Years I Mumbai

Job Description

• Playing a critical role in deploying digital thinking, tools and techniques in support of Capgemini’s marketing priorities.
• Be responsible for implementation of the digital marketing plan, end to end:
• Strategy, planning and execution for the theme
• Campaign management end to end (social media plan, content, etc.)
• Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns.
• Provide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels.
• Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value.
• Ensure governance of digital marketing practice.

Primary Skills

• 5-7 years of experience in digital/social marketing in a B2B environment – strategy, planning, execution, analytics and evaluation
• Good understanding of social & digital trends in the space of digital campaign management, channel management and digital analytics
• Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders
• Strong understanding of LinkedIn campaign manager, Twitter ads, Google ads, Facebook ads
• Good knowledge of content marketing focussed on creating, publishing, and distributing content on social channels
• Experience in social advocacy tools like Sociabble will be useful.
• Creativity and innovative approach, to keep adding value
• Ability to effectively communicate information, ideas and messages in writing and verbally

Secondary Skills

• Good track record in working within a geographically dispersed team with a sound application of cultural sensitivity
• An eye for detail and for accuracy
• Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills
• Ability to manage multiple projects across teams to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities