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Campaign Management | 3 To 5 Years | Bangalore

Job Description

  • Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in, Pardot application – having taken the time to understand the campaign objectives.
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
  • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
  •  Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency.
  • Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
  • Be aware of the country specific plans .
  • Undertake, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.

Primary Skills

  • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates.
  • Advanced knowledge of MS Office Suite.

Secondary Skills

  • Advanced knowledge of CRM software like, Pardot, Eloqua.
  • Strong English Fluent Communication Skills.
Ref:  924166
Posted on:  Jun 21, 2022
Experience level:  Experienced
Contract Type:  Permanent

Mumbai, MH, IN

Department:  Financial Services

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