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WCM I Mumbai

Job Description

  • Experience in campaign management or direct marketing.
  • Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming.
  • Knowledge of CRM operations related to sales & marketing would be an advantage.
  • Exceptionally strong communication skills across all levels.
  • Self-driven and proactive team member with a propensity to collaborate across functions and service lines.
  • Previous experience working with onshore teams would be desirable but not essential and working knowledge of Adobe creative cloud is a big plus.
  • Advanced knowledge of CRM software like, Pardot, Eloqua.
  • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates and advanced knowledge of MS Office. Suite.
  • Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
  • Undertake, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
  • Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in, Pardot application – having taken the time to understand the campaign objectives.
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
  • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency.
  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites.
  • Effectively collaborate with colleagues and CRM/Demand Generation Operations.

Primary Skills

  • Clarity of thought and ability to negotiate ambiguity.
  • Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce.

Secondary Skills

  • Develop and maintain long-term data strategy and work in tandem with stakeholders.
  • ·Maintain database integrity and synchronization of marketing systems.
Ref:  1751685
Posted on:  May 8, 2024
Experience level:  Experienced
Contract Type:  Permanent

Mumbai, WB, IN

Department:  Services

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